Whitney Holtzman
Founder and CEO
Social Victories
Whitney Holtzman is the founder and CEO of Social Victories, a social media and marketing consulting firm that advises major league athletes and franchises on innovative and engaging strategies to market their personal and corporate brands. Whitney has managed social media, created digital strategies and developed marketing initiatives for many of the top companies in the sports world, including ESPN, Turner Sports, the Tampa Bay Rays, the Miami Dolphins, Major League Baseball, VaynerMedia, the Ross Initiative for Sports and Equality (RISE) as well as several Fortune 100 companies and individual professional athletes.
She currently has clients across pro sports, including NFL players on the Tampa Bay Bucs and New York Jets. Through her guidance and expertise in social medial marketing, Whitney has assisted networks such as ESPN and non-profits like RISE use the power of sports and the platform of professional athletes to promote racial and gender equality.
Whitney’s sports career began immediately after college when she helped launch espnW, ESPN’s women’s initiative, which highlights female athletes as well as women who work on the business side of sports and works to empower women and girls through sports at home and abroad. (Currently at www.espn.com/espnw) During her time with espnW, Whitney had the opportunity to interview some of the greatest female athletes of our time, including Venus Williams, Michelle Kwan, Laila Ali, Billie Jean King and Abby Wambach. In addition to her busy professional life, Whitney also contributes to her community by participating on the marketing committee for Women in Sports and Events, Inc. (WISE Tampa Bay), and volunteering her time with several other foundations supporting a variety of causes.
Whitney is a Tampa, Florida native who attended the University of Florida during the Tebow era where she covered Gator sports for WUFT-TV and ESPNU, was a Campus Correspondent for the Gainesville Sun and a Contributing Writer for the Independent Florida Alligator while earning her B.S. degree in journalism and sports management.
